What are Syndication Tools?

If the first revolution in electronic publishing was making publishing platforms fully accessible, the next phase is the linking of these platforms together to produce new combinations and new types of content via turnkey syndication tools, such as IFTTT (If This, Then That). Especially beneficial for advertisers, today's syndication tools have gone social, allowing stakeholders to extend their campaigns to huge audiences across social media channels such as Facebook, Twitter, and LinkedIn. Modern syndication tools offer baked-in features that facilitate easy sharing of videos and posts by the viewer, as well as reporting data to indicate the reach and engagement level of the promoted content. With user friendly dissemination tools and services debuting on the market everyday, the power of individuals and organizations to spread messages, news, and advertisements to the public is easier, and more influential than ever.

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(1) How might this technology be relevant to the educational sector you know best?

  • I could be interesting to see schools use this concept within their own organization and across schools both in a social and in an educational context, but I never heard about such projects. - claus.gregersen claus.gregersen Feb 18, 2015
  • This topic has the opportunity to help schools streamline their processes, however, I feel as if this isn't something schools are even looking at. Many schools are still trying to keep up with their social media streams to keep parents aware of relevant information. I also would add that often times, one person who is considered a "techie" is in charge of this type of task (as an add-on to their full schedule), and may be unaware of syndication tools. - Holly.Lu Holly.Lu Feb 21, 2015
  • I agree with Holly. A difficult part for schools is the low interest from the community in the social media being posted. While the features in IFTTT are excellent to post across platforms, the content data most schools see is so small it becomes difficult to envision spending large efforts on it. Really, a school with 2000 students might at best reach 8000 different people if everyone participated. The spot this does have promise is on the content engagement piece. That has great potential, but really is part of the big data conversation, not syndication. - digitalroberto digitalroberto Feb 22, 2015

(2) What themes are missing from the above description that you think are important?

  • The only thing that comes to mind is the permissions when dealing with students (videos, faces, etc.) - Holly.Lu Holly.Lu Feb 21, 2015
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(3) What do you see as the potential impact of this technology on teaching, learning, or creative inquiry?

  • This could be interesting for students to explore in the context of their own personal brand. - Holly.Lu Holly.Lu Feb 21, 2015
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(4) Do you have or know of a project working in this area?

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